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Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.

By: Contributor(s): Material type: TextTextEdition: Twelfth editionDescription: xliv, 740 pages ; 29 cmISBN:
  • 9780077861032 (alk. paper)
  • 0077861035 (alk. paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .M29474 2015
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Short Loan for 1 day Short Loan for 1 day UOE Main Library Short Loan Area HF5415 .M29474 2015 (Browse shelf(Opens below)) 20151587 Available 20151587
Short Loan for 1 day Short Loan for 1 day UOE Main Library Short Loan Area HF5415 .M29474 2015 (Browse shelf(Opens below)) 20151588 Available 20151588
Short Loan for 1 day Short Loan for 1 day UOE Town Campus Short Loan Area HF5415 .M29474 2015 (Browse shelf(Opens below)) 20151589 Available 20151589
Loan - Normal on open shelf Loan - Normal on open shelf UOE Town Campus Open shelf HF5415 .M29474 2015 (Browse shelf(Opens below)) 20151590 Available 20151590
Short Loan for 1 day Short Loan for 1 day UOE Town Campus Short Loan Area HF5415 .M29474 2015 (Browse shelf(Opens below)) 20151591 Available 20151591
Total holds: 0

Includes bibliographical references (pages 642-700) and index.

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