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Applications in basic marketing. Clippings from the popular Business press /

Contributor(s): Material type: TextTextPublication details: Homewood, IL : Irwin, c1994.Description: ix, 109 p. : ill. ; 26 cmISBN:
  • 0256166447
ISSN:
  • 1099-5579
Subject(s): Additional physical formats: Online version:: Applications in basic marketingDDC classification:
  • 658.8/005 20
LOC classification:
  • HF5410 .M32
Summary: "Clippings from the popular business press."
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Item type Current library Call number Copy number Status Barcode
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5410 .M32 (Browse shelf(Opens below)) 20012115 Available 20012115
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5410 .M32 (Browse shelf(Opens below)) 20012114 Available 20012114
Total holds: 0

Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>

Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr.

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

Title from title page.

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