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Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.

By: Material type: TextTextSeries: Ronald series on marketing managementPublication details: New York : Wiley, c1980.Description: xii, 253 p. : ill. ; 23 cmISBN:
  • 0471046345
Subject(s): DDC classification:
  • 658.5/75
LOC classification:
  • HF5415.15 .C24
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.15 .C24 (Browse shelf(Opens below)) 20026287 Available 20026287
Total holds: 0

"A Ronald Press publication."

Includes index.

Bibliography: p. 249.

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