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Multiattribute decisions in marketing: a measurement approach [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

By: Contributor(s): Material type: TextTextSeries: Editors' series in marketing (Dryden Press)Publication details: Hinsdale, Ill., Dryden Press [c1973]Description: xvii, 396 p. illus. 24 cmISBN:
  • 0030919150
Subject(s): DDC classification:
  • 658.8
LOC classification:
  • HF5415.3 .G697 1973
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.3 .G697 1973 (Browse shelf(Opens below)) 20026469 Available 20026469
Total holds: 0

Bibliography: p. 374-387.

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