Hospitality marketing management /
Reid, Robert D.
Hospitality marketing management / Robert D. Reid. - 2nd ed. - New York : Van Nostrand Reinhold, c1989. - xi, 399 p. : ill. ; 25 cm.
Rev. ed. of: Foodservice and restaurant marketing. c1983. Includes index.
Bibliography: p. 386-388.
0442278489 : $29.95 (est.)
88005396
Food service--Marketing.
Restaurants--Marketing.
TX911.3.M3 / R443 1989
647.95/068/8
Hospitality marketing management / Robert D. Reid. - 2nd ed. - New York : Van Nostrand Reinhold, c1989. - xi, 399 p. : ill. ; 25 cm.
Rev. ed. of: Foodservice and restaurant marketing. c1983. Includes index.
Bibliography: p. 386-388.
0442278489 : $29.95 (est.)
88005396
Food service--Marketing.
Restaurants--Marketing.
TX911.3.M3 / R443 1989
647.95/068/8