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Marketing :

Adcock, Dennis

Marketing : principles and practice / Dennis Adcock, Al Halborg, Caroline Rose - 4th ed. - Harlow : Prentice Hall, c2001. - xv, 534p. : ill.

Includes index

ISBN: 9780273646778

Subjects--Topical Terms:
Marketing--Commerce

LC Class. No.: HF5415 / .A32 2001

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