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Services marketing :

Lovelock, Christopher

Services marketing : people, technology strategy / Christopher Lovelock, Jochen Wirtz - 5th ed. - New Jersey ; Pearson Education , c2004. - xviii, 652 p. : ill. (some col.) ;

Includes index

ISBN: 0131268465

Subjects--Topical Terms:
Services marketing--Commerce

LC Class. No.: HF5415.122 / .L68 2004

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