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Marketing : the core /

Kerin, Roger A.

Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. - 6th ed. - xlii, 531 pages : illustrations ; 28 cm

Includes bibliographical references and index.

ISBN: 9780077729035 (alk. paper) 007772903X (alk. paper)

LCCN: 2014040992

Subjects--Topical Terms:
Marketing.--Commerce

LC Class. No.: HF5415 / .K452 2013

Dewey Class. No.: 658.8

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