Marketing /
Bovée, Courtland L.
Marketing / Courtland L. Bovée, Michael J. Houston and John V. Thill. - 2nd ed. - New York : McGraw-Hill, c1995. - xxiv, 721 p, [R27, G15, I27]p. : col. ill., col. maps ; 29 cm. - McGraw-Hill series in marketing .
Includes bibliographical references, glossary and indexes.
0070068798 (acidfree paper)
94012132
Marketing.--Commerce
HF5415 / .B62 1995
658.8
Marketing / Courtland L. Bovée, Michael J. Houston and John V. Thill. - 2nd ed. - New York : McGraw-Hill, c1995. - xxiv, 721 p, [R27, G15, I27]p. : col. ill., col. maps ; 29 cm. - McGraw-Hill series in marketing .
Includes bibliographical references, glossary and indexes.
0070068798 (acidfree paper)
94012132
Marketing.--Commerce
HF5415 / .B62 1995
658.8