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Strategic marketing : an introduction /

Proctor, Tony

Strategic marketing : an introduction / by Tony Proctor - 2nd ed. - London : Routledge Publishers, c2008. - ix, 335 p. : ill.

Includes index and bibliographical references

ISBN: 9780415458177

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P76 2008

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