Normal view MARC view ISBD view

Service management and marketing :

Gronross, Christian

Service management and marketing : a customer relationship management approach / Christian Gronross - 2nd ed. - Chichester : John Wiley and Sons, c2000. - x, 394p : ill.

Includes index

ISBN: 04717720348

Subjects--Topical Terms:
Service marketing
Service management

LC Class. No.: HD9980.5 / .G776 2000

Place hold
Print
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)