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Basic marketing : A global-managerial approach /

Perreault, William D.

Basic marketing : A global-managerial approach / William, Perreault and Jerome, McCarthy E. - 15th.ed - New Delhi ; McGraw hill education , c2005. - xviii, 844p. : ill,

includes index

ISBN: 9780070620186

Subjects--Topical Terms: --commerce

LC Class. No.: HF5415.12 / .P47 2005

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