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International marketing /

Czinkota, Michael R.

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen and Gilbert Zvobgo - Australia : Cengage Learning EMEA, c2011. - xxvi, 592 p. : col. ill.

Includes index, questions for discussion, glossary and appendices

ISBN: 9781408009239

Subjects--Topical Terms:
Marketing

LC Class. No.: HF1416 / .C95 2011

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