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The media handbook : A complete guide to advertising media selection, planning, research, and buying /

Katz, Helen

The media handbook : A complete guide to advertising media selection, planning, research, and buying / By Helen Katz - 7th ed. - New York : Routledge, c2019. - xvi, 235 p. : ill.

include index

ISBN: 9781138352643

Subjects--Topical Terms:
advertising

LC Class. No.: HF5826.5 / .K38 2019

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