Essentials of Marketing Research /
Essentials of Marketing Research /
Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush
- Third edition
- New York : McGraw-Hill Companies, c2013.
- xviii, 414 p. : ill.
includes glossary, endnotes and indexes
9780071318372
Marketing research--Commerce
HF5415.2 / .E89 2013
includes glossary, endnotes and indexes
9780071318372
Marketing research--Commerce
HF5415.2 / .E89 2013
