Essentials of Marketing Research /

Essentials of Marketing Research / Joseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush - Third edition - New York : McGraw-Hill Companies, c2013. - xviii, 414 p. : ill.

includes glossary, endnotes and indexes

9780071318372


Marketing research--Commerce

HF5415.2 / .E89 2013