Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - 3rd ed. - Homewood, IL : Irwin, c1992. - xvi, 943 p. : ill. ; 24 cm.
Includes bibliographical references (p. 922-932) and indexes.
0256092257
91007338
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 1992
658.8
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly, Jr. - 3rd ed. - Homewood, IL : Irwin, c1992. - xvi, 943 p. : ill. ; 24 cm.
Includes bibliographical references (p. 922-932) and indexes.
0256092257
91007338
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .P387 1992
658.8