International marketing /

Paliwoda, Stanley J.

International marketing / Stanley J. Paliwoda. - 2nd ed. - Oxford : Butterworth Heinemann, c1993. - xxii, 706 p. : ill. ; 25 cm. - The Marketing series . - Marketing series (London, England) .

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.

0750604247

93171668


Export marketing.--Marketing.

HF1416 / .P35 1993

658.8/48