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Marketing /

Berkowitz, Eric N.

Marketing / Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA : Irwin, c1989. - xxv, 752 p. : ill. (some col.) ; 26 cm + 1 computer disk (5 1/4 in.)

System requirements for computer disk: IBM PC. Includes indexes.

Bibliography: p. 702-719.

ISBN: 0256075131

LCCN: 88027583

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .B4 1989

Dewey Class. No.: 658.8

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