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1979 educators' conference proceedings /

1979 educators' conference proceedings / Neil Beckwith ... [et al.]. - Chicago : American Marketing Association, c1979. - xvi, 657 p. ; 28 cm. - Series - American Marketing Association ; #44 . - Series (American Marketing Association) ; no. 44. .

Includes bibliographies.

ISBN: 087757121X

LCCN: 79014547

Subjects--Topical Terms:
Marketing--Congresses.

LC Class. No.: HF5415 / .B42 1979

Dewey Class. No.: 658.8

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