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Marketing research in a marketing environment /

Dillon, William R.

Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - St. Louis : Times Mirror/Mosby College Pub., c1987. - xxviii, 742, 21, 15 p. : ill. ;(130) 25 cm.

Includes bibliographies and indexes.

ISBN: 0801613035 : $28.95

LCCN: 86023189

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .D54 1987

Dewey Class. No.: 658.8/3

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