Competitive marketing :
O'Shaughnessy, John.
Competitive marketing : a strategic approach / John O'Shaughnessy. - Boston : Allen & Unwin, 1984. - 372 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. 351-366.
0046582436 (pbk.) : $18.50 0046582428 (hard) : $28.50
84002886
Marketing--Management.
HF5415.13 / .O78 1984
658.8
Competitive marketing : a strategic approach / John O'Shaughnessy. - Boston : Allen & Unwin, 1984. - 372 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. 351-366.
0046582436 (pbk.) : $18.50 0046582428 (hard) : $28.50
84002886
Marketing--Management.
HF5415.13 / .O78 1984
658.8