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Advertising :

Wells, William, 1926-

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1992. - 1 v. (various pagings) : ill. (some col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 0130162051

LCCN: 91036573

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .W455 1992

Dewey Class. No.: 659.1

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