International marketing /

Cateora, Philip R.

International marketing / Philip R. Cateora, John L. Graham. - 10th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxv, 721 p. : ill. (som col.) ; 29 cm.

Includes bibliographical references and indexes.

0256259828

98021048


Export marketing.
International business enterprises.

HF1416 / .C27 1999

658.8/48