Product management :
Pessemier, Edgar A., 1922-
Product management : strategy and organization / Edgar A. Pessemier. - 2nd ed. - New York : Wiley, c1982. - xix, 668 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes.
0471057185
81004699
Product management.
HF5415.15 / .P39 1982
658.5
Product management : strategy and organization / Edgar A. Pessemier. - 2nd ed. - New York : Wiley, c1982. - xix, 668 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes.
0471057185
81004699
Product management.
HF5415.15 / .P39 1982
658.5