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Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, George S. Day. - 2[nd] e[d.]. - New York : Wiley, c1983. - xvii, 731 p. : ill. ; 24 cm. - Wiley series in marketing, 0272-2955 .

Includes bibliographical references and index.

ISBN: 0471097403 : $26.95 (est.)

LCCN: 82017446

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .A14 1983

Dewey Class. No.: 658.8/3

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