Global marketing : (Record no. 11816)
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fixed length control field | 00605nam a2200217 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211022105654.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | 000 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 000 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071318204 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UOEL |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF1416 |
Item number | .A47 2013 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Alon, Ilan |
245 ## - TITLE STATEMENT | |
Title | Global marketing : |
Remainder of title | contemporary theory, practice, and cases / |
Statement of responsibility, etc | Ilan Alon, Eugene Jaffe, Donata Vianelli |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York ; |
Name of publisher, distributor, etc | McGraw - Hill , |
Date of publication, distribution, etc | c2013. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxi, 602 p. : |
Other physical details | ill.(some col.) |
500 ## - GENERAL NOTE | |
General note | Includes indexes |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Commerce |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jaffe, Eugene |
Personal name | Vianelli, Donata |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Loan - Normal on open shelf |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | UOE Main Library | UOE Main Library | Short Loan Area | 16/07/2015 | 1 | HF1416 .A47 2013 | 20151411 | 07/03/2017 | 06/03/2017 | 20151411 | 16/07/2015 | Short Loan for 1 day | ||||
Library of Congress Classification | UOE Main Library | UOE Main Library | Short Loan Area | 16/07/2015 | HF1416 .A47 2013 | 20151410 | 16/07/2015 | 20151410 | 16/07/2015 | Short Loan for 1 day | ||||||
Library of Congress Classification | UOE Town Campus | UOE Town Campus | Open shelf | 22/02/2017 | HF1416 .A47 2013 | 201`51412 | 22/02/2017 | 20151412 | 22/02/2017 | Loan - Normal on open shelf | ||||||
Library of Congress Classification | UOE Town Campus | UOE Town Campus | Short Loan Area | 22/02/2017 | HF1416 .A47 2013 | 20151413 | 22/02/2017 | 20151413 | 22/02/2017 | Short Loan for 1 day | ||||||
Library of Congress Classification | UOE Town Campus | UOE Town Campus | Open shelf | 22/02/2017 | HF1416 .A47 2013 | 20151414 | 22/02/2017 | 20151414 | 22/02/2017 | Loan - Normal on open shelf |