Advertising Principles and Practice. (Record no. 3760)

MARC details
000 -LEADER
fixed length control field 00550nam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150401161326.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131202065
040 ## - CATALOGING SOURCE
Original cataloging agency UOEL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .455 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wells, William
245 ## - TITLE STATEMENT
Title Advertising Principles and Practice.
Statement of responsibility, etc By William, Wells
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Pearson Education ;
Name of publisher, distributor, etc Prentice Hall ,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 599 p. :
Other physical details ill. ;
500 ## - GENERAL NOTE
General note Include index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnett, John
710 ## - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Moriarty Sandra
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Loan - Normal on open shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 01/04/2015   HF5823 .455 1992 20135547 27/04/2026 20135547 01/04/2015 Loan - Normal on open shelf
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 14/05/2015   HF5823 .455 1992 20135546 27/04/2026 20135546 14/05/2015 Loan - Normal on open shelf