Essentials of marketing : (Record no. 4147)

MARC details
000 -LEADER
fixed length control field 00945nam a2200277 4500
001 - CONTROL NUMBER
control field 4415746
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150408111729.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 93029973
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256127468
040 ## - CATALOGING SOURCE
Original cataloging agency UOEL
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M378 1994
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global-managerial approach /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Burr Ridge, Ill. :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1994.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 552 p. :
Other physical details ill. (some col.) :
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 503-528) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Loan - Normal on open shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Copy number Price effective from Koha item type
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 08/04/2015 1 HF5415 .M378 1994 20143098 27/04/2026 02/03/2021 20143098 08/04/2015 Loan - Normal on open shelf