Basic marketing : (Record no. 4516)

MARC details
000 -LEADER
fixed length control field 00973nam a2200301 4500
001 - CONTROL NUMBER
control field 4299532
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150410101215.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 86082823
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256036497
International Standard Book Number 0256060517 (disk)
040 ## - CATALOGING SOURCE
Original cataloging agency UOEL
Transcribing agency DLC
Modifying agency OCoLC
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .M369 1987
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 19
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
245 10 - TITLE STATEMENT
Title Basic marketing :
Remainder of title a managerial approach /
Statement of responsibility, etc E. Jerome McCarthy, William D. Perreault, Jr.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Homewood, Ill. :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc 1987.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 749 p. :
Other physical details col. ill. ;
Dimensions 25 cm. +
Accompanying material 1 computer disk (5 1/4 in.)
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
500 ## - GENERAL NOTE
General note System requirements for disk (version 1.0): IBM PC.
General note Includes indexes.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 696-714.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 3
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Item type Loan - Normal on open shelf
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     UOE Main Library UOE Main Library Open shelf 10/04/2015   HF5415.13 .M369 1987 20026403 10/04/2015 20026403 10/04/2015 Loan - Normal on open shelf