Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

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TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Short Loan for 1 day	UOE Main Library Short Loan Area	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	20151426	Available	20151426
Short Loan for 1 day	UOE Main Library Short Loan Area	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	20151425	Available	20151425
Short Loan for 1 day	UOE Town Campus Short Loan Area	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	20151427	Available	20151427
Loan - Normal on open shelf	UOE Town Campus Open shelf	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	20151428	Available	20151428
Short Loan for 1 day	UOE Town Campus Short Loan Area	HF5415.33.U6 H38 2013 (Browse shelf(Opens below))	20151429	Available	20151429

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Previous	HF5415.13 .M36 2014 Basic marketing : a marketing strategy planning approach /	HF5415.2 .H34 2009 Marketing research : in a digital information environment /	HF5415.33.U6 H38 2013 Consumer behavior : building marketing strategy /	HF5415.33.U6 H38 2013 Consumer behavior : building marketing strategy /	HF5415.5 .B87 2015 Customer relationship management : Concepts and technologies /	HF5415.5 .F76 2013 Marketing and designing the tourist experience	HF5437 .P79 2015 Procurement principles and management /	Next

LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC

Includes bibliographical references and index.

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