Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextEdition: 10eDescription: xxxiv, 842 pages : color illustrations ; 29 cmISBN: - 9780078028977 (alk. paper)
- 0078028973 (alk. paper)
- 659.1 23
- HF5823 .B387 2015
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
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Loan - Normal on open shelf
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UOE Main Library Short Loan Area | HF5823 .B387 2015 (Browse shelf(Opens below)) | 20151637 | Available | 20151637 | |||
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Loan - Normal on open shelf
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UOE Main Library Short Loan Area | HF5823 .B387 2015 (Browse shelf(Opens below)) | 20151638 | Available | 20151638 | |||
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Loan - Normal on open shelf
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UOE Town Campus Open shelf | HF5823 .B387 2015 (Browse shelf(Opens below)) | 20151640 | Available | 20151640 | |||
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Loan - Normal on open shelf
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UOE Town Campus Open shelf | HF5823 .B387 2015 (Browse shelf(Opens below)) | 20151639 | Available | 20151639 |
Total holds: 0
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| HF5719 .S25 2008 Business communication and report writing simplified / | HF5719 .S25 2008 Business communication and report writing simplified / | HF5823 .B387 2015 Advertising and promotion : | HF5823 .B387 2015 Advertising and promotion : | HF5826.5 .K38 2019 The media handbook : A complete guide to advertising media selection, planning, research, and buying / | HF6535 .G893 1985 College accounting principles / | HG173 .B477 2012 Principles of finance / |
Includes bibliographical references (pages 280-810) and indexes.
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