Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Material type:
TextEdition: Twelfth editionDescription: xliv, 740 pages ; 29 cmISBN: - 9780077861032 (alk. paper)
- 0077861035 (alk. paper)
- 658.8 23
- HF5415 .M29474 2015
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UOE Main Library Short Loan Area | HF5415 .M29474 2015 (Browse shelf(Opens below)) | 20151587 | Available | 20151587 | |||
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UOE Main Library Short Loan Area | HF5415 .M29474 2015 (Browse shelf(Opens below)) | 20151588 | Available | 20151588 | |||
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UOE Town Campus Open shelf | HF5415 .M29474 2015 (Browse shelf(Opens below)) | 20151590 | Available | 20151590 | |||
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Short Loan for 1 day
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UOE Town Campus Short Loan Area | HF5415 .M29474 2015 (Browse shelf(Opens below)) | 20151591 | Available | 20151591 |
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| HF5415.I53 .C72 2015 New products management / | HF5415 .K452 2013 Marketing : the core / | HF5415 .M29474 2015 Marketing / | HF5415 .M29474 2015 Marketing / | HF5415 .W34 2014 Marketing strategy : | HF5415 .W34 2014 Marketing strategy : | HF5415 .W34 2014 Marketing strategy : |
Includes bibliographical references (pages 642-700) and index.
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