Strategic marketing management : Planning ,implimentaion and control / Richard M .S . Wilson and Colin Gilligan with David J.Pearson
Material type:
TextSeries: Marketing seriesPublication details: London ; ButterWorth Heinemann , c1992 .Description: ix , 644p . : illISBN: - 0750603291
- HF5415 .13 .W547 1992
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Loan - Normal on open shelf
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UOE Main Library Open shelf | HF5415 .13 .W547 1992 (Browse shelf(Opens below)) | 10050840 | Available | 10050840 |
Total holds: 0
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| HF5415.13 .P387 1992 Marketing management : | HF5415.13 .P4 1982 A preface to marketing management / | HF5415.13 .R34 2000 Marketing Management : | HF5415 .13 .W547 1992 Strategic marketing management : | HF5415.15 .C24 Developing new products and repositioning mature brands : | HF5415.15 .P39 1982 Product management : | HF5415.15 .P76 1995 Certificate in Aquaculture prodction Management- Finfish |
includes bibliographical references and index
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