Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives / Eugene J. Cafarelli.
Material type:
TextSeries: Ronald series on marketing managementPublication details: New York : Wiley, c1980.Description: xii, 253 p. : ill. ; 23 cmISBN: - 0471046345
- 658.5/75
- HF5415.15 .C24
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Loan - Normal on open shelf
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UOE Main Library Open shelf | HF5415.15 .C24 (Browse shelf(Opens below)) | 20026287 | Available | 20026287 |
Total holds: 0
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| HF5415.13 .P4 1982 A preface to marketing management / | HF5415.13 .R34 2000 Marketing Management : | HF5415 .13 .W547 1992 Strategic marketing management : | HF5415.15 .C24 Developing new products and repositioning mature brands : | HF5415.15 .P39 1982 Product management : | HF5415.15 .P76 1995 Certificate in Aquaculture prodction Management- Finfish | HF5415.153 .G78 1985 New product development : |
"A Ronald Press publication."
Includes index.
Bibliography: p. 249.
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