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Marketing management : foundations and practices / William Lazer, James D. Culley.

By: Contributor(s): Material type: TextTextPublication details: Boston : Houghton Mifflin Co., c1983.Description: xxiv, 869 p. : ill. ; 24 cmISBN:
  • 0395327164
Subject(s): DDC classification:
  • 658.8 19
LOC classification:
  • HF5415.13 .L3 1983
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5415.13 .L3 1983 (Browse shelf(Opens below)) 10069397 Available 10069397
Total holds: 0
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HF5415.129 .C68 2001 Marketing channels / HF5415.129 .I57 1999 The International Marketing of Travel and Tourism : HF5415.13 .J35 1985 Marketing planning and strategy / HF5415.13 .L3 1983 Marketing management : HF5415.13 .M369 1987 Basic marketing : HF5415.13 .M369 1993 Basic marketing : HF5415.13 .M369 1993 Basic marketing :

Includes bibliographical references and indexes.

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