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Contemporary advertising / William F. Arens, Courtland L. Bovée ; with the editorial collaboration of Jack J. Whidden.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994.Edition: 5th edDescription: xxx, 573, [81] p. : ill. (some col.) ; 29 cmISBN:
  • 025613412X
Subject(s): DDC classification:
  • 659.1 20
LOC classification:
  • HF5821 .B62 1994
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5821 .B62 1994 (Browse shelf(Opens below)) 20012065 Available 20012065
Loan - Normal on open shelf Loan - Normal on open shelf UOE Main Library Open shelf HF5821 .B62 1994 (Browse shelf(Opens below)) 20012066 Available 20012066
Total holds: 0

Bovée's name appears first on previous editions.

Includes bibliographical references and indexes.

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