TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology strategy 
SN  - 0131268465
AV  - HF5415.122 .L68 2004
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education
KW  - Services marketing
KW  - Commerce
N1  - Includes index
ER  -