TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0131212761
AV  - HF5415 .K6 2004
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education
KW  - Marketing - principles
KW  - Commerce
N1  - Includes bibliographical references and index
ER  -