TY  - BOOK
AU  - Alon, Ilan
AU  - Jaffe, Eugene
AU  - Vianelli, Donata
TI  - Global marketing: contemporary theory, practice, and cases 
SN  - 9780071318204
AV  - HF1416 .A47 2013
PY  - 2013///
CY  - New York
PB  - McGraw - Hill
KW  - Marketing
KW  - Commerce
N1  - Includes indexes
ER  -