TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Tanner, John F.
TI  - Business marketing: connecting strategy relationships and learning 
SN  - 9780071263436
AV  - HF5415 .D92 2009
PY  - 2009///
CY  - New York
PB  - McGraw - Hill Education
KW  - Business marketing
KW  - Commerce
N1  - Includes bibliographical references and index
ER  -