TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Perreault, William D. 
AU  - Connon, Joseph P.
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9781259060764
AV  - HF5415.13 .M36 2014
KW  - Basic marketing
KW  - Commerce
N1  - Includes index
ER  -