TY  - BOOK
AU  - Bovée,Courtland L.
AU  - Houston,Michael J.
AU  - Thill,John V.
TI  - Marketing
SN  - 0070068798 (acidfree paper)
AV  - HF5415 .B62 1995
U1  - 658.8 20
PY  - 1995///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Commerce
N1  - Includes bibliographical references, glossary  and indexes
ER  -