TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Zeithaml,Carl P.
TI  - Management: function & strategy 
SN  - 0256100209
AV  - HD31 .B369485 1993
U1  - 658.4 20
PY  - 1993///
CY  - Homewood, IL
PB  - Irwin
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -