TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780078028977 (alk. paper)
AV  - HF5823 .B387 2015
U1  - 659.1 23
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references (pages 280-810) and indexes
ER  -