TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing
SN  - 9780077861032 (alk. paper)
AV  - HF5415 .M29474 2015
U1  - 658.8 23
KW  - Marketing
N1  - Includes bibliographical references (pages 642-700) and index
ER  -