TY  - BOOK
AU  - Proctor, Tony
TI  - Strategic marketing: an introduction 
SN  - 9780415458177
AV  - HF5415 .P76 2008
PY  - 2008///
CY  - London
PB  - Routledge Publishers
KW  - Marketing
N1  - Includes index and bibliographical references
ER  -