TY  - BOOK
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: Intergrating customer focus across the firm 
SN  - 9780071199148
AV  - HD9980.5 .Z45 2003
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill higher education
KW  - services marketing
N1  - includes index
ER  -