00680nam a2200217   450000500170000000600040001700700040002100800040002502000180002904000090004705000240005624501180008025000190019826000470021730000260026450000440029065000330033470000370036770000300040470000280043420260120100145.0000000000  a9780071318372  aUOEL  aHF5415.2b.E89 2013  aEssentials of Marketing Research /cJoseph F. Hair, Jr, Mary Wolfinbarger Celsi, David J. Ortinau, Robert P. Bush  aThird edition   aNew York :bMcGraw-Hill Companies,cc2013.  axviii, 414 p. :bill.  aincludes glossary, endnotes and indexes  aMarketing researchxCommerce  aCelsi, Mary Wolfinbargereauthor  aOrtinau, David J.eauthor  aBush, Robert P.eauthor