TY  - BOOK
AU  - Celsi, Mary Wolfinbarger
AU  - Ortinau, David J.
AU  - Bush, Robert P.
TI  - Essentials of Marketing Research
SN  - 9780071318372
AV  - HF5415.2 .E89 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Companies
KW  - Marketing research
KW  - Commerce
N1  - includes glossary, endnotes and indexes
ER  -