TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
AU  - McCarthy,E.Jerome
TI  - Applications in basic marketing: Clippings from the popular Business press 
SN  - 0256166447
SN  - 1099-5579
AV  - HF5410 .M32
U1  - 658.8/005 20
PY  - 1994///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Periodicals
KW  - Management
KW  - Périodiques
KW  - Coupures de presse
KW  - gtt
N1  - Published: Boston, Mass: McGraw-Hill/Irvin, <2004/2005>; Editors: 1990- E. Jerome McCarthy and William D. Perreault, Jr; Includes bibliographical references
N2  - "Clippings from the popular business press."
ER  -